The Montgomery Ward Company ceased operations in 2001, and in 2004 the building was purchased and transformed into a new luxury residential community, Montgomery Plaza.
The original character of the building was preserved during the extensive renovation and the front façade was enhanced to promote Montgomery Plaza’s M-shaped profile. A six-story opening was added in the center of the building, creating a central 80-foot promenade that would form the hub of the retail center at Montgomery Plaza. Upstairs, floors 3 through 8 were converted into 240 luxury condominiums.
Throughout the entire process, the architects focused on preserving the building’s Art Deco period roots. The unique exterior is balanced with an interior design that emphasizes contemporary Texas-style sophistication and takes maximum advantage of the soaring ceiling heights (up to 16 feet), enormous full-length windows, and “industrial-grade” solidity of this unique building.
Outside, the third floor deck was converted into Fort Worth’s largest outdoor amenity deck, featuring a pool, spa, cabanas, fire pits, lush landscaping and outdoor dining areas.
Additionally, oversized parking for owners was integrated into the original warehouse structure, providing ample parking for residents and retail guests. The scale of the building allowed for parking spaces large enough to accommodate even the largest trucks and SUV’s.